D1 Athletic Directors Association Newest ISP Partner
02.22.10
WINSTON-SALEM, NC – ISP Sports, the nation’s premier collegiate sports marketing company with more than 60 partners in the college sports industry, has formed a new long term partnership with the “Division 1A Athletic Directors’ Association,” officials of both organizations have announced.
ISP will market and manage all sponsorship opportunities surrounding the various events conducted by the 1A Directors group, including the association’s annual meetings and the Division 1A Institute, a three-day program of instructional and motivational sessions for current athletic directors and members of their administrative staff.
“The Division 1A Athletic Directors’ Association is very pleased to expand our strong relationship with ISP with this new agreement and partnership,” Dutch Baughman, Executive Director of the 1A Directors, says. “We have highly valued our relationship with ISP, and appreciate the service and support they have provided to so many Division 1A institutions.
“We truly admire the ISP commitment to their core values and the strong ethical standards they have established for their methods of operation. We are excited to continue our growth as a professional association with the strength of this partnership with ISP.”
Revenue from ISP’s sales and marketing efforts on behalf of the 1A Directors will not only serve to support the organization’s annual budget, but also potentially contribute to a scholarship program that will become possible as a result of the new partnership.
“This partnership provides our company with a unique opportunity to work closely with our very good friend Dutch Baughman, who has done so much for so many in the world of college athletics, while also building relationships with our current clients and other college athletics administrators throughout the country,” ISP Chairman and CEO Ben Sutton says.
“ISP shares the same values as the 1A Directors and we are excited to serve in advancing the high standards of this organization “
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ISP –
ISP is the country’s largest and fastest growing collegiate multimedia rights holder, with partnerships involving more than 60 NCAA member institutions, conferences, bowl games and venues. The ISP family of leading universities and conferences reaches into 34 states from the Northeast through the mid-Atlantic and Southeast, while extending across the Southwest and most of the West coast as well. The company, which is based in
DIVISION 1A ATHLETIC DIRECTORS’ ASSOCIATION