ISP Joins Forces With NFuse Marketing on 2010 College Tailgate Tour
03.23.10
NFuse Marketing, a specialized experiential Marketing company announced today that it has partnered with multimedia sports marketing company ISP Sports in an agreement whereby both companies have joined forces in a strategic partnership to sell and enhance the assets of the 2010 College Tailgate Tour. Billed as the largest college football fan experience marketing tour in the U.S. and celebrating its 10th anniversary, the tour travels to the biggest Football game matchup's and rivalry games between August and December as it goes on a 20,000-mile trek across the country.
The new partnership will provide ISP Sports and its clientele immediate sales access into a national evergreen experiential property with additional turn-key assets for its local teams. The partnership will also package and leverage combined company assets to further strengthen the existing program at select ISP rights managed environments to create larger and more consistent fan experiences. NFuse will deliver more inventory options for ISP clients including the addition of multiple tour dates in specific regions to assist with a greater reach, developing onsite digital measurement tools as well and maximizing solutions that will extend sponsor branding beyond the stadium site and into nearby tailgate areas. NFuse will also provide ISP national media assets through the tours partners in print, online and radio which will provide in greater overall deliverables.
The tour will touch over 1 million consumers at site and many more online and across the media partners. "We are very excited about this new relationship and the opportunity to partner with everyone at ISP Sports" says President Jay Freedman. "It just makes sense. ISP has a fantastic network of rights managed schools (many of which we visit every year) and now we get to be on the same team.” The Tailgate Tour has drawn interest from some of today's top sports marketers and received significant accolades from major Universities and pro teams. Both companies see their roles with a common focus - connecting brands with consumers first and foremost in an environment that is friendly, filled with energy and fun for the family.
"We are delighted to join NFuse Marketing in this exciting program and know that it will be enthusiastically received by our sales staffs across the country," Doug Gillin, Executive Vice President and Chief Sales Officer of ISP, says. "Our many sponsors, both on the local and national level, are always looking for new and innovative ways to reach their consumers and the Tailgate Tour provides just such an opportunity.”
Back for the 8th straight year as media sponsor is Fox Sports Radio who will provide ongoing national tour support. Sirius XM and Tailgater Monthly Magazine will also promote the tour o their network of sport enthusiasts.
New to the tour is a full length TV show called Tailgate Nation which will be shot on location each week from the Tailgate Tour and broadcast across the Versus National Network before the game of the week. “We are looking to make this the best presentation yet. We have a few more major announcements in the coming weeks that will add to a even larger national media campaign” says Freedman. “This program is about delivering a 360 degree turn-key marketing/media strategy to our sponsors. When our program is live, we are the main pre- game event outside the stadium before the big game”. Complete details on all dates and activities related to the tour will be showcased at http://tailgatetour.com. Local partners on the Tailgate Tour will include a long list of local radio stations, online and newspapers.
About NFuse Marketing
NFuse Marketing (formerly Fusion Experience) is a strategic integrated marketing company that directs an array of custom marketing programs for Radio, TV, Collegiate Sports and Brands and creates proprietary content centered around some of the largest events in the U.S. The company is based in Deerfield Beach, Florida with offices in Beverly Hills, C.A. www.nfusemarketing.com