Delaware Athletics to Partner with ISP Sports

03.29.10

NEWARK, DE. – The University of Delaware Department of Athletics has reached an agreement with ISP Sports, the country’s foremost collegiate sports marketing company, to serve as the exclusive sales and marketing representative for the Blue Hens, University officials have announced.  

With the multi-year partnership, which officially begins July 1, 2010, ISP will market and manage a wide variety of sponsorship opportunities involving Delaware sports, including live play-by-play radio broadcasts for football and men’s basketball along with other radio programming, print advertising in various athletic department publications, sponsorships on the official athletics website (BlueHens.com), signage in university athletic facilities and corporate hospitality events.

“ISP is an industry leader in sports marketing and we are excited to begin this partnership,” said University of Delaware Director of Athletics Bernard Muir. “The University of Delaware will benefit from their expertise in the field. ISP will allow us to expand our scope and continue to build on the strong UD brand. This is an important step as we continue to advance our athletics program now and into the future.”

ISP is the sales and marketing partner for more than 60 universities, conferences, bowl games and venues across the country, making it the largest collegiate athletics marketing company in America.  

“ISP is very pleased to partner with the University of Delaware in this new relationship,” ISP Chairman and CEO Ben Sutton says. “We have the utmost of respect for Bernard Muir and know that he and his staff are going to do great things with Blue Hen Athletics.  We appreciate their confidence in our company and look forward to contributing to the program’s successes in the future.”

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